Where Will My Ads Appear?
Your ads will appear in the Sponsored Link section of Google, which is where businesses advertise and is on the right hand side of the search results page.
Why Have My Ads Stopped Showing?
The monies paid to us are broken down into an equal daily budget that is spent each time somebody does a search on Google and clicks on your ad. Once this budget is spent, your ads stop showing and will not show again until the next day. Conversely, if your budget is not spent in a day it is rolled over and added to the next day’s budget.
Why Can’t I See My Ads?
Your ads may not be showing for any of the following reasons:
- Your daily budget has been fully spent
- Your ad is geographically targeted. Google identifies a computers location using IP (Internet Protocol), this can sometimes be wrong if your ISP uses a proxy server, which may prevent Google from identifying your location. If this is the case try doing your search on another computer.
- The keywords you are entering are not in your campaign. If you have eliminated all the other possible reasons, forward the keywords you have tried to us immediately, we will check if they are in your campaign and if they are not, add they and all permutations.
Will My Ad Always Be on the First Page of the Search Results?
Our aim is to get your ad on the first page, which we achieve regularly, however, it may also appear on page 2, 3 or 4 at times. Google is a very powerful product so there are other companies taking advantage of it. Under some searches there will be 3 or 4 pages of sponsored links, so it’s inevitable sometimes your ad will rotate through and will appear on these pages. We do need to make you aware your ad will not always be on page 1. It is not really about were your ad appears, the most important thing is how many people click on it. The good thing is this is all monitored and reported on. Once a month you will get an official Google report that shows your best performing key words and how many brand new people are coming into your website. So the whole campaign is fully transparent.
Can You Help Me Come Up With More Keywords?
Do not worry, your personal account manager will take the keywords that you have given and expand them to include all permutations possible. It is not unusual for campaigns to end up with 1000’s of keywords ensuring that they capture all the relevant searches possible.
Do I get Updates on How My Campaign Is Performing?
Absolutely, every month we email you are report, direct from Google, detailing which of your keywords have been searched and which have been clicked on.
Can I Add, Change Or Delete Any of the Keywords?
Yes, we strongly encourage you to study the reports we send and let us know if there are keywords that are not performing, keywords that are not relevant to your industry or any other aspect of your campaign that you want to change. It is vitally important that we get your feedback as you know your business better than us!
What Is The Money Back Guarantee?
All our WebDrive campaigns have a built in safety net. We guarantee to deliver a set number of qualified visitors to your website over a 12 month period, if we do not achieve this we will refund all of the monies paid over the year.
What Happens When I Reach the guarantee in My Package?
The money back guarantee is purely a safety net. There is no cap in your package. Through effective account management we aim to generate much more traffic to your website over and above the guarantee. |